COVERSLUT© is a fashion and economic research project from Grace Ndiritu. It focuses on dealing with issues of race, gender and class politics. It incorporates Capitalist, Pay What You Can* and Ethical/Environmental strategies into its economic framework. The concept for COVERSLUT© is inspired by Ndiritu's book on youth culture Dissent Without Modification (shop here). COVERSLUT© is also a textile apron (cover) used to hide a dirty clothes worn by kitchen maids (sluts i.e. dirty women) in 17th century English society. But with its double entendre (meaning), artist Grace Ndiritu couldn’t resist making a tongue-in-cheek statement, about how big brands and advertising are the corporate sluts of our time. Big brands co-opt youth culture and sell it back to the young en masse, stamped with their branding and logo signs. The 1st edition of COVERSLUT© was supported by Manoeuvre in Ghent, Belgium.
Add a copy of the ALMOND JOY zine to your COVERSLUT© tote-bag or T-shirt for €5!
*Please use the TIP FUNCTION at checkout to activate the PAY WHAT YOU CAN option.
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